Feb 2024 – Jun 2025 · HelloFresh ANZ
Director of Strategy
Built the growth and turnaround playbook across four brands at $1B+ ARR — end-to-end pricing & channel harmonisation, plus Board-level M&A diligence.
Director of Strategy — $1B+ ARR across four brands.
Established the ANZ strategy function · Chair, SLT forum
Built the growth and turnaround playbook across four brands. End-to-end pricing & channel harmonisation. Fulcrum lead for Board-level M&A diligence and 100-day integration planning.
SLT planning capability transformed in <6 months.
- Established the ANZ strategy function from scratch
- Chair, SLT forum
- Fulcrum lead for Board-level M&A diligence and 100-day integration planning
- SLT planning capability transformed in <6 months
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