IKIGAI AI Ventures — an agentic engineering & venture‑building studio in Sydney.
My practice runs under the name IKIGAI AI Ventures for a specific reason. I will only take on a brief, a build, or a board seat where the answer to all four of these is yes — and I run the same test on every venture we build out of the studio.
What I'm passionate about.
Practicing my problem solving abilities and bringing my vision and taste to life. Using my skills in agentic engineering to deliver ventures end‑to‑end, writing about why they work, and teaching it back. Vision and strategy in the morning, agentic code in the afternoon, family in the evening.
What I'm good at.
Operator and agentic engineer who can both think and build. Twelve years of reps across PE, FMCG and B2B SaaS, and now agent‑first venture building — McKinsey rigour, founder pace, and the scar tissue from doing both at once.
What the world needs right now.
Fewer steps between a person and a better health outcome — that's what Frollie is for. And teaching the people behind me how to run agents, before the apprenticeship that trained me finishes disappearing.
What I'll be paid for.
Agentic engineering, building through frontier models. Senior strategic mindset, AI architecture, and turning Board‑level ambition into a 100‑day plan an SLT will actually run. Advisory and board seats; AI‑native operating model design; commercial diligence and value creation for PE / VC portfolios; selective founder collaborations through Malo Studios.
Three careers in one, on purpose.
I spent seven years at McKinsey learning what good engines look like, seventeen months at HelloFresh learning what it costs to drive one, and ten months at home learning what I actually wanted to do next. Now I'm building, with my wife as co‑founder.
Founder of IKIGAI AI Ventures in Sydney — an agentic engineering and venture‑building studio — and co‑founder of Frollie, an FMCG company in Jakarta. Most of my time goes to one or the other; the rest goes to my daughter Ava and the writing on this site.
I'm available for the kinds of conversations where my three‑career arc is the point — board seats, advisory mandates, founder‑to‑founder collaborations, and investors who want to think out loud about how AI changes the operating model of their portfolio.
